Marketing Manager - Account Based Marketing

Paylocity is an award-winning provider of cloud-based HR and payroll software solutions, offering the most complete platform for the modern workforce. The company has become one of the fastest-growing HCM software providers worldwide by offering an intuitive, easy-to-use product suite that helps businesses automate and streamline HR and payroll processes, attract and retain talent, and build a strong workplace culture. 

While traditional HR and payroll providers automate basic HR processes such as payroll and benefits administration, Paylocity goes further by developing tools that HR and businesses need to compete for talent and deliver against the expectations of the modern workforce.

We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it’s career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.

As part of the Sales & Marketing team, you’ll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need.

With a position in Sales & Marketing, you’ll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities.

This is a fully remote position, allowing you to work from home or location of record within the U.S. with no in-office requirements.  You must be available five days per week during designated work hours.  The work arrangement for this role is subject to change based on business needs and individual performance. This may include adjustments to on-site requirements or schedule expectations, as necessary.

Paylocity, known for our best-in-class modern workforce solutions and service, is looking for a Marketing Manager, ABM to join our Marketing team. Consistently named among the top companies to work for, best companies to sell for, and fastest-growing software companies, Paylocity offers the opportunity to work for a thriving, vibrant company with a strong, healthy company culture.

We're looking for an experienced B2B marketer who has run ABM programs end to end and thrives at the intersection of Marketing and Sales. This role owns our established, revenue-driving ABM engine: our current ABM digital programs (with a mandate to scale them into a true omnichannel motion), our ABM gifting program, SDR and Sales education and support, and day-to-day management of our 6sense instance.

What You'll Own

This role is the strategic owner and hands-on operator of four core areas:

· ABM digital programs & omnichannel expansion – Manage and optimize our current ABM digital programs (display, paid media, CTV, and video) and own the roadmap to scale them into a coordinated omnichannel motion spanning digital, email, events/webinars, direct mail, and gifting.

· ABM gifting – Own our scalable gifting program (Reachdesk), including marketing-led quarterly drops, 1:1 sales-triggered sends, budget management, and driving rep adoption and utilization.

· SDR & Sales education and support – Serve as ABM's primary partner to the SDR organization and Sales leadership: train teams on sales intelligence and intent data, manage and refine SDR/AE alert workflows, and ensure fast, effective follow-up on marketing-sourced signals.

· 6sense platform management – Act as administrator and internal expert for 6sense: segments, audiences, predictive models, 6QA definitions, sales intelligence access, alerts, and integrations with our CRM and sales engagement tools.

· Enterprise lead generation & revenue — Own the Enterprise lead gen strategy and funnel end to end, with responsibility for marketing-generated pipeline and revenue for the Enterprise segment, partnering with Sales leadership on targets and forecasts.

Primary Responsibilities

· Develop and execute ABM strategy end to end, with a structured framework aligned to account segments, buying stages, and 1:1 / 1:few / 1:many program tiers.

· Research and identify top accounts and ideal customer profile, create audience segmentation, and develop growth strategies based on findings.

· Use intent data and predictive analytics to identify and prioritize in-market accounts and orchestrate timely activation across marketing and outbound teams.

· Partner with SDR leadership and Sales leadership on account selection, alert workflows, speed-to-lead targets, and follow-up quality; monitor sales activity per qualified account and continuously improve the marketing-to-sales handoff.

· Deliver ongoing SDR and Sales enablement: onboarding to ABM tools and signals, playbooks for engaging target accounts, and proactive communication of upcoming campaigns, gifts, and plays.

· Plan and execute integrated ABM campaigns that combine digital, webinars/events, content, and gifting to penetrate and progress high-value accounts.

· Partner with Analytics and Marketing Operations teams to ensure ABM influence is properly tracked across target accounts and build and maintain dashboards for ongoing reporting to stakeholders.

· Effectively collaborate cross-functionally within Marketing (paid, campaigns, content, events) and with Sales to produce on-time deliverables that meet business goals and integrate and activate those deliverables across channels.

· Measure and report on key ABM KPIs — qualified accounts (6QAs), engaged contacts per account, account penetration, sales activity and speed-to-lead, influenced pipeline and revenue — and partner with leadership on forecasts and impact models.

· Apply an experimentation mindset: test, learn, and optimize campaigns, channels, and workflows based on data.

· Be a subject matter expert in our technology, market trends, target personas and pain points to optimize campaigns.

· Evaluate new ABM channels, technologies, and data sources, and manage integrations across the ABM tech stack (e.g., 6sense, Reachdesk, Salesloft, CRM, marketing automation).

Education and Experience

· 5–7+ years' B2B marketing experience, preferably in the SaaS industry, with at least 3 years running ABM or targeted account programs (1:1, 1:few, and scaled).

· Hands-on, power-user experience with an ABM/intent platform — 6sense strongly preferred (Demandbase or similar considered) — including segment building, predictive models, and sales intelligence.

· Experience with gifting/direct mail platforms (e.g., Reachdesk, Sendoso) and sales engagement tools (e.g., Salesloft, Outreach).

· Demonstrated success partnering with SDR teams and Sales leadership — enabling reps, building alert and routing workflows, and driving measurable follow-up on marketing signals.

· Strong command of marketing analytics: pipeline influence and attribution, account engagement metrics, and ROI reporting; track record of successfully meeting business targets.

· Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo or similar).

· Proven executive presence and ability to communicate effectively with senior leaders, translating ABM results into business impact.

· Ability to work within a project management tool: submitting creative requests, managing reviews and approvals, and keeping project timelines on track.

· Superior communication skills working across internal and external departments; experience coordinating cross-departmental initiatives. 

· Organized, detail-oriented and highly motivated, with project management experience in a fast-paced, deadline-driven environment.

· Self-starter and problem solver, highly reliable and accountable to deadlines while managing multiple projects across departments.

· BS/BA in Communications, Marketing or related field desired.

Paylocity is an equal-opportunity employer. Paylocity is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At Paylocity, we believe diversity makes us better. 

We embrace and encourage our employees’ differences in age, culture, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion or spiritual belief, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. We actively cultivate these differences through our employee resource groups (ERGs), employee experiences, perspectives, talents, and approaches to drive innovation in the software and services we provide our customers. 

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact accessibility@paylocity.com. This email address is exclusively designated for such requests, aligning with federal and state disability laws. Please do not send resumes to this email address, as they will be removed.

The base pay range for this position is $89,000 - $118,000/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position is eligible for an annual bonus and restricted stock unit grant based on individual performance in addition to a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.

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