Marketing Specialist - Web

Paylocity is an award-winning provider of cloud-based HR and payroll software solutions, offering the most complete platform for the modern workforce. The company has become one of the fastest-growing HCM software providers worldwide by offering an intuitive, easy-to-use product suite that helps businesses automate and streamline HR and payroll processes, attract and retain talent, and build a strong workplace culture. 

While traditional HR and payroll providers automate basic HR processes such as payroll and benefits administration, Paylocity goes further by developing tools that HR and businesses need to compete for talent and deliver against the expectations of the modern workforce.

We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it’s career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.

As part of the Sales & Marketing team, you’ll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need.

With a position in Sales & Marketing, you’ll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities.

 This is a fully remote position, allowing you to work from home or location of record within the U.S. with no in-office requirements, although there may be a need to visit the Schaumburg, IL office frequently.  You must be available five days per week during designated work hours.  The work arrangement for this role is subject to change based on business needs and individual performance. This may include adjustments to on-site requirements or schedule expectations, as necessary.

Position Overview

Paylocity, known for our best-in-class modern workforce solutions and service, is looking for a Marketing Specialist – Web as part of our rapidly growing Marketing team. Consistently named among the top companies to work for, best companies to sell for, and fastest-growing software companies, Paylocity offers the opportunity to work for a vibrant, innovative company with a strong, healthy company culture.

Our talented Marketing team is all about embracing and encouraging a culture based on teamwork, collaboration, intellectual curiosity, and immense growth. Reporting to the Senior Marketing Manager-Website, the Marketing Specialist – Web role will interpret requests and guide individuals with creative and technical skills to complete various projects for the Paylocity website properties. You will bolster Paylocity's online presence by creating, improving, and maintaining web pages. You will manage the full URL inventory to ensure the website is updated on a regular cadence. Additional duties will also include improving processes and reporting on traffic and metrics that will help identify improvements and best practices.

Key Responsibilities: What will you be doing?

The below represents the primary duties of the position, others may be assigned as needed. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

Responsibilities and Duties

• Work with various levels of management and cross-functional teams to update existing and/or build new web pages using Adobe CMS
• Gain in-depth knowledge of available components and their capabilities in CMS to provide guidance to requestors that will best facilitate their request
• Work closely with web designer to ensure a consistent, positive, and fluid user experience
• Manage and juggle ticket queue of inbound requests to meet required timelines of website updates. Initiate tickets to implement and execute routine updates. 
• Elevate new component design requirements to PM and manage delivery expectations with requestors
• Manage and update URL inventory by assigned cadence.
• Track pre/post web analytics to determine engagement with modified, impactful content
• Support setup and roll-out of testing experiments in CMS.
• Hold meetings and serve as PM with various marketing teams to ensure alignment and forward progression.
• Work hand-in-hand with web project manager and cross-functional stakeholders to refine existing processes and define new process within Wrike for templates (ex. resource library content types) and new functionality (optimization and personalization) to ensure that the scalability and quality of all requests are met.
• Perform competitive analysis for Web Senior Manager and Optimization Specialist that will guide best practices and areas of growth.

Education and Experience Requirements:

• Bachelor’s degree in Marketing, Communications, Graphic Design, Fine Arts, or related fields required 
• Excellent interpersonal and communication skills
• Good project and organization management
• 1-2 years of marketing experience and working knowledge of tech stack to support the website.

Key Competencies

• Problem Solving - Strong detail-oriented, multi-tasker with critical thinking and problem-solving skills
• Learning Agility - Self-directed learner who has the ability to pick up unfamiliar systems and applications quickly
• Collaboration - Good communicator who can collaborate well and is able to identify and resolve gaps in initial ideation phases
• Self-Awareness & Composure - Ability to maintain composure in challenging situations while working within deadlines in a fast-paced, B2B tech SaaS based company
• Business Insight – Understands how to leverage people and data to improve the business and processes

Paylocity is an equal-opportunity employer. Paylocity is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At Paylocity, we believe diversity makes us better. 

We embrace and encourage our employees’ differences in age, culture, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion or spiritual belief, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. We actively cultivate these differences through our employee resource groups (ERGs), employee experiences, perspectives, talents, and approaches to drive innovation in the software and services we provide our customers. 

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact accessibility@paylocity.com. This email address is exclusively designated for such requests, aligning with federal and state disability laws. Please do not send resumes to this email address, as they will be removed.

The base pay range for this position is $55,000- $60,000/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position offers a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.

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