Marketing Operations Analyst

Paylocity is an award-winning provider of cloud-based HR and payroll software solutions, offering the most complete platform for the modern workforce. The company has become one of the fastest-growing HCM software providers worldwide by offering an intuitive, easy-to-use product suite that helps businesses automate and streamline HR and payroll processes, attract and retain talent, and build a strong workplace culture. 

While traditional HR and payroll providers automate basic HR processes such as payroll and benefits administration, Paylocity goes further by developing tools that HR and businesses need to compete for talent and deliver against the expectations of the modern workforce.

We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it’s career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.

As part of the Sales & Marketing team, you’ll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need.

With a position in Sales & Marketing, you’ll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities.

This is a fully remote position, allowing you to work from home or location of record within the U.S. with no in-office requirements.  You must be available five days per week during designated work hours.  The work arrangement for this role is subject to change based on business needs and individual performance. This may include adjustments to on-site requirements or schedule expectations, as necessary.

Position Overview 

We are seeking a Marketing Operations Analyst to support campaign execution, marketing systems, and operational excellence across our go-to-market (GTM) organization. This role blends hands-on marketing automation with data-driven reporting and process optimization to ensure our campaigns and tools run efficiently and effectively. 

You will manage email execution and marketing campaigns in HubSpot, support procurement and vendor management, and deliver reporting on campaign performance, tool utilization, and marketing spend. This role partners closely with teams across Marketing, Sales, Finance, and Procurement to drive visibility, agility, and alignment across our revenue engine. 

This is an excellent opportunity for someone early in their marketing operations career who’s eager to deepen their expertise in marketing automation, analytics, and GTM operations. 

Key Responsibilities 

Campaign Operations Execution  

• Build and deploy marketing emails in HubSpot, including newsletters, promotional sends, event invites, and nurture programs 
• Create and manage forms ensuring accurate CRM field mapping and proper integration with lead routing workflows 
• Set up campaign tracking and attribution using UTM parameters and Salesforce campaign structure 
• QA campaign assets to ensure technical accuracy, email deliverability, and compliance with privacy standards (CAN-SPAM, GDPR, CCPA) 

Reporting & Insights 

• Deliver monthly executive-level reporting on asset performance, including email engagement, form conversion, and content views 
• Monitor content utilization across marketing and sales channels, surfacing high-performing assets and identifying areas for optimization 
• Track adoption and usage of key GTM tools (SalesLoft, Highspot, ZoomInfo, etc.), highlighting usage gaps and informing enablement efforts 
• Build and maintain dashboards in Power BI (or similar) to visualize performance trends and support decision-making by GTM leadership 

Budget & Procurement Analysis 

• Partner with Finance to track monthly marketing spend and deliver executive-level reporting on budget status, category-level allocation, and variance 
• Maintain visibility into procurement workflows in Coupa, coordinating with GTM leaders on outstanding requests, blockers, and next steps 
• Manage vendor renewal calendars, ensuring timely alignment with stakeholders and helping prioritize high-impact contract decisions 
• Support budget planning and quarterly forecasting efforts using Anaplan and internal spend data to drive informed investment decisions 

Process Optimization & Documentation 

• Maintain internal documentation on campaign operations, procurement workflows, and tool usage guidelines 
• Identify and recommend process improvements that reduce campaign lead time, improve lead capture, or increase tool adoption 
• Support managing cross-functional project related to campaign launches or tech stack implementations 

Required Qualifications 

• 1+ years of experience in Marketing Operations, Revenue Operations, or a Marketing Analyst role 
• Hands-on experience building and executing marketing campaigns using automation tools like HubSpot, Marketo, or Pardot 
• Strong analytical and reporting skills with proficiency in Excel or Google Sheets 
• Familiarity with CRM systems like Salesforce and an understanding of sales processes 
• Exceptional attention to detail and organizational skills; able to manage multiple projects and meet deadlines 
• Clear and concise written and verbal communication skills; comfortable collaborating cross-functionally 
• Experience using or reporting on GTM tools such as SalesLoft, Highspot, Vidyard, Drift, 6sense, or Wrike 
• Familiarity with budget tracking or procurement systems such as Coupa, Anaplan, or NetSuite 
• Knowledge of email compliance and data privacy (CAN-SPAM, GDPR, CCPA) 
• Exposure to using BI tools (Power BI or Tableau) for building dashboards or visual summaries 

Paylocity is an equal-opportunity employer. Paylocity is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At Paylocity, we believe diversity makes us better. 

We embrace and encourage our employees’ differences in age, culture, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion or spiritual belief, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. We actively cultivate these differences through our employee resource groups (ERGs), employee experiences, perspectives, talents, and approaches to drive innovation in the software and services we provide our customers. 

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact accessibility@paylocity.com. This email address is exclusively designated for such requests, aligning with federal and state disability laws. Please do not send resumes to this email address, as they will be removed. 

The base pay range for this position is $68,000 - $83,000/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position is eligible for an annual bonus and restricted stock unit grant based on individual performance in addition to a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.