Product Marketing Manager - Paylocity for Finance

Paylocity is an award-winning provider of cloud-based HR and payroll software solutions, offering the most complete platform for the modern workforce. The company has become one of the fastest-growing HCM software providers worldwide by providing an intuitive, easy-to-use product suite that helps businesses automate and streamline HR and payroll processes, attract and retain talent, and build a strong workplace culture.?

While traditional HR and payroll providers automate basic HR processes such as payroll and benefits administration, Paylocity goes further by developing tools that HR and businesses need to compete for talent and deliver against the expectations of the modern workforce.

Paylocity acquired Airbase! Airbase Inc., a modern finance and spend management software solution that combines bill pay / accounts payable automation, expense management, corporate cards and procurement capabilities. The acquisition of Airbase represents an expansion of Paylocity’s suite and is expected to deliver incremental integrated value to HR and finance leaders in managing all of their spend on a single platform – expanding the Paylocity total addressable market beyond HCM and further into the Office of the CFO.

We give our employees what they need to succeed, including great benefits and perks! We offer various benefits, as well as perks that support you, your family, and your finances. And if it’s career development you desire, we provide that, too! At Airbase by Paylocity, people matter most and have always been at the heart of our business.

Help Airbase by Paylocity enhance communication and enable employees to connect, collaborate, and create from anywhere with a position in Product & Technology!

Want to develop the strategies and principles needed to deliver compelling software? Join our team and help us enhance our all-in-one software platform, elevate our one-of-a-kind technology, and improve the employee experience.

Take your career to the next level at one of G2's Top 100 Software Companies. Explore our Product & Technology positions to see where you fit!

This is a fully remote position, allowing you to work from home or location of record within the U.S. with no in-office requirements.  You must be available five days per week during designated work hours.  The work arrangement for this role is subject to change based on business needs and individual performance. This may include adjustments to on-site requirements or schedule expectations, as necessary.

Product Marketing Manager – Office of the CFO 

As a Product Marketing Manager for the Office of the CFO, you will collaborate across Paylocity to develop and launch compelling go-to-market strategies specifically targeted to finance leaders and their teams. We are looking for a seasoned product marketer who understands the financial technology landscape, particularly from the perspective of CFOs, Controllers, and other finance leaders. In this role, you will deeply influence sales enablement initiatives, driving higher win rates and empowering our sales teams with impactful, persona-driven messaging and content. 

Primary Responsibilities: 

• Define core messaging & positioning: Develop and refine differentiated value propositions, competitive positioning, and compelling messaging tailored specifically to CFOs, Controllers, and finance leaders, leveraging market insights, competitive intelligence, and direct feedback from the field. 
• Lead sales enablement initiatives: Create, manage, and continuously optimize sales enablement materials (pitch decks, one-pagers, competitive battle cards, sales playbooks) that clearly articulate Paylocity’s value to finance leaders. Partner closely with Sales and Enablement teams to ensure consistent delivery of messaging, increase sales productivity, and drive greater win rates. 
• Champion competitive intelligence: Take a proactive role in understanding our competitive landscape. Equip Sales, Marketing, and Customer Success teams with actionable insights to effectively differentiate Paylocity’s solution from competitors, influencing win rates and customer retention. 
• Own product launch strategy: Lead the end-to-end planning and execution of product launches and enhancements targeted at finance personas, from initial strategy and messaging through to internal enablement and external communications. 
• Voice of the client & market insights: Actively gather, analyze, and leverage field feedback, client insights, and industry trends to shape and inform strategic messaging, positioning, and content creation. 
• Cross-functional leadership: Collaborate and build strong relationships with Product Management, Sales, Customer Success, and Operations to align strategies, inform product roadmaps, and ensure consistency in the client experience. Continuously measure, optimize, and communicate performance metrics. 
• Internal evangelism: Serve as the internal subject matter expert on the needs, challenges, and aspirations of finance teams. Provide regular updates and strategic recommendations to marketing leadership and internal stakeholders, ensuring alignment and excitement around our finance solutions. 

Education and Experience: 

• 5+ years of B2B product marketing experience in SaaS, with specific experience in finance-related solutions preferred 
• BA/BS in Marketing, Business, Finance, Accounting, Technology, or a related field 
• Proven track record in leading sales enablement initiatives and delivering measurable improvements in sales productivity and win rates 
• Experience developing messaging and positioning targeted specifically to CFOs, Controllers, and finance teams 
• Strong ability to understand, analyze, and communicate complex financial processes and technology solutions 
• Demonstrated success collaborating with cross-functional teams, including Sales, Marketing, Product, and Enablement 
• Exceptional written and verbal communication skills, with experience creating compelling content across various formats 
• Strategic thinker with a data-driven approach to decision-making, and comfort using analytics to inform strategy 
• Highly organized, detail-oriented, and capable of managing multiple projects and stakeholders in a fast-paced environment 
• Proficient in Microsoft Office Suite, sales enablement tools (e.g., Highspot, Klue) 
• Strong analytical skills with a deep understanding of marketing KPIs and experience in setting and achieving performance goals

Physical Requirements:

• Ability to remain in a stationary position for extended periods of time.
• Ability to move around the office and interact with colleagues as needed.
• Ability to operate standard office equipment, including computers, phones, printers, and copiers.
• Ability to communicate effectively in person, via phone, and email.
• Ability to lift and carry up to 5 pounds as needed (e.g., moving office supplies or small packages).
• Ability to bend, reach, or stoop as needed to access file cabinets, office equipment, or other resources.
• Ability to maintain focus and attention to detail for extended periods.
• Ability to work at a desk or workstation for extended periods of time, including using a computer or writing.
• Ability to travel occasionally, including by car, plane, or other forms of transportation.

Paylocity is an equal-opportunity employer. Paylocity is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At Paylocity, we believe diversity makes us better.

We embrace and encourage our employees’ differences in age, culture, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion or spiritual belief, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. We actively cultivate these differences through our employee resource groups (ERGs), employee experiences, perspectives, talents, and approaches to drive innovation in the software and services we provide our customers.

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact accessibility@paylocity.com. This email address is exclusively designated for such requests, aligning with federal and state disability laws. Please do not send resumes to this email address, as they will be removed.

The base pay range for this position is $88,600 - $125,500/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position is eligible for our variable commission plan, annual bonus, and restricted stock unit grant based on individual performance in addition to a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.