GTM Analyst

Paylocity is an award-winning provider of cloud-based HR and payroll software solutions, offering the most complete platform for the modern workforce. The company has become one of the fastest-growing HCM software providers worldwide by offering an intuitive, easy-to-use product suite that helps businesses automate and streamline HR and payroll processes, attract and retain talent, and build a strong workplace culture.  

While traditional HR and payroll providers automate basic HR processes such as payroll and benefits administration, Paylocity goes further by developing tools that HR and businesses need to compete for talent and deliver against the expectations of the modern workforce.

We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it’s career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.

When you feel like you belong, work is no longer work – it's personal. At Paylocity, we believe better employees lead to better companies. Workplaces and cultures that care will build the future, and at Paylocity, we’re doing just that. Join us as we change the future and transform your career!

Position Overview: 

We’re looking for a Data Analyst to join our Go-To-Market Analytics team and play a key role in shaping how we understand and grow the business. In this role, you’ll partner closely with marketing, data engineering, product, and other cross-functional teams to turn data into meaningful insights that influence real decisions. You’ll work hands-on with our proprietary data to build clear, reliable reporting and dashboards. As you grow, you’ll take on deeper analytical work, including forecasting, regression analysis, and strategic recommendations that drive measurable impact throughout the organization.

Responsibilities: 

The below represents the primary duties of the position, others may be assigned as needed. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Partner with stakeholders and leverage data from internal databases (e.g. using SQL) to answer business questions. 
• Build and maintain dashboards and regular reports that track key metrics and performance against goals. 
• Analyze campaign performance and identify opportunities for optimization. 
• Turn complex data into simple insights and recommendations that stakeholders can understand and act on. 
• Help shape and improve how we define and track key metrics, improve data pipelines, and enable more self-serve analytics. 
• Work with the analytics team and stakeholders to ensure data is correct and definitions are consistent across the organization. 
• Support regular business planning and reviews with data insights, trends, forecasts, and insights. 

Requirements:

• Bachelor’s degree required, preferably in a quantitative or business-related field. 
• 2+ years of experience in a data or analytics role, ideally with exposure to marketing or growth analytics — especially in a tech, SaaS, or fast-moving company. 
• Experience writing queries (e.g. SQL) to extract data. 
• Experience with data visualization or dashboard tools (e.g. Looker, Tableau, Power BI, or similar), and strong spreadsheet skills (e.g. Excel, Google Sheets). 
• Experience with CRM data (e.g. Salesforce, Hubspot) and web data (e.g. Google Analytics). 
• Familiarity with marketing concepts and metrics (e.g. funnel metrics, conversion, ROAS, CAC, multi-touch attribution). 
• Ability to analyze data and communicate findings clearly and simply: you should be comfortable explaining insights to non-technical stakeholders. 
• Comfortable working across teams and managing multiple projects or requests.

Physical requirements:

• Ability to sit for extended periods: The role requires sitting at a desk or workstation for long periods, typically 7-8 hours a day. 
• Use of computer and phone systems: The employee must be able to operate a computer, use phone systems, and type. This includes using multiple software programs and inquiries simultaneously.

Paylocity is an equal-opportunity employer. Paylocity is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At Paylocity, we believe diversity makes us better.   

We embrace and encourage our employees’ differences in age, culture, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion or spiritual belief, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. We actively cultivate these differences through our employee resource groups (ERGs), employee experiences, perspectives, talents, and approaches to drive innovation in the software and services we provide our customers.  

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact accessibility@paylocity.com. This email address is exclusively designated for such requests, aligning with federal and state disability laws. Please do not send resumes to this email address, as they will be removed.

The pay range for this position is $80,000- $110,000/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position is eligible for an annual bonus based on individual performance in addition to a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.