Senior Content Marketing Specialist

Paylocity is an award-winning provider of cloud-based HR and payroll software solutions, offering the most complete platform for the modern workforce. The company has become one of the fastest-growing HCM software providers worldwide by offering an intuitive, easy-to-use product suite that helps businesses automate and streamline HR and payroll processes, attract and retain talent, and build a strong workplace culture.

While traditional HR and payroll providers automate basic HR processes such as payroll and benefits administration, Paylocity goes further by developing tools that HR and businesses need to compete for talent and deliver against the expectations of the modern workforce.

We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it’s career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.

As part of the Sales & Marketing team, you’ll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need.

With a position in Sales & Marketing, you’ll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities.

Position Overview

The Senior Content Marketing Specialist is responsible for creating and optimizing high-quality content that strengthens our brand, engages HR and business audiences, and drives demand for our products and services. This role is primarily focused on content creation and execution (70%), with additional responsibilities supporting campaign planning and activation (30%). The ideal candidate combines exceptional storytelling skills with a data-driven mindset to produce content that aligns with marketing objectives and resonates with our target audience. You’ll collaborate with campaign, product marketing, and sales teams to ensure content is integrated into broader marketing initiatives. 

Primary Responsibilities 

The below represents the primary duties of the position, others may be assigned as needed. To perform this job successfully, an individual must perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Content Creation and Optimization (Primary) 

• Develop high-quality content across a variety of formats (e.g., guides, blogs, videos, white papers, social media posts, webinars) aligned to marketing and business goals. 
• Collaborate with subject matter experts to create assets tailored to buyer journeys and campaign themes. 
• Ensure all content aligns with brand voice, tone, and style guidelines. 
• Apply SEO best practices to optimize content for search visibility and engagement. 
• Refresh and repurpose existing content to extend its value and reach. 

Campaign Support and Execution 

• Partner with campaign teams to ensure content assets are delivered on time and optimized for use across channels. 
• Assist in developing campaign briefs and aligning content deliverables to campaign objectives. 
• Coordinate with design, web, and external vendors to ensure content is effectively deployed in campaigns. 

Collaboration and Insights 

• Work closely with marketing peers to ensure content supports sales enablement, demand generation, and thought leadership initiatives. 
• Monitor content performance metrics and provide recommendations for optimization. 

Education and Experience 

• Bachelor’s degree in marketing, communications, journalism, or related field. 
• 5+ years of content marketing experience, with at least 2 years in B2B SaaS or HR tech. 
• Strong understanding of HCM trends, challenges, and buyer personas. 
• Exceptional writing, editing, and storytelling skills. 
• Experience with CMS, marketing automation platforms, and analytics tools. 
• Ability to manage multiple projects and priorities in a fast-paced environment. 

Paylocity is an equal-opportunity employer. Paylocity is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At Paylocity, we believe diversity makes us better.   

We embrace and encourage our employees’ differences in age, culture, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion or spiritual belief, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. We actively cultivate these differences through our employee resource groups (ERGs), employee experiences, perspectives, talents, and approaches to drive innovation in the software and services we provide our customers.  

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact LeaveBenefits@paylocity.com. This email address is exclusively designated for such requests, aligning with federal and state disability laws. Please do not send resumes to this email address, as they will be removed. 

This role can be performed from any office in the US. The pay range for this position is $74,300 - $106,200/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position offers a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.