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Speakers

Dr. Shari Simpson Dr. Shari Simpson Senior Manager Thought Leadership | Paylocity

Shari Simpson, EdD, is the host of HR Mixtape and a senior thought leadership leader at Paylocity. With over two decades of experience across training, talent, payroll, and employee relations, she brings curiosity, candor, and real-world perspective to every episode. Shari holds a Doctor of Education in Leadership and Innovation, along with an MBA, MHRM, and SHRM-SCP certification. 

Maya Czarnecki Maya Czarnecki Brand Messaging Consultant | Mary Czarnecki LLC

Mary Czarnecki is a keynote speaker and workshop facilitator who helps leaders and teams communicate with greater clarity, confidence, and impact through the power of storytelling. After more than two decades in marketing and strategy roles with Johnson & Johnson, WebMD, and Accenture, she now trains professionals across Fortune 500 brands and growing organizations to use story as a tool for influence, alignment, and change. Her programs through the Association of National Advertisers (ANA) and her own firm focus on transforming how teams connect with customers, colleagues, and stakeholders, moving from information overload to meaningful communication that drives action. Attendees often tell her, "You changed how I show up in every conversation."

Story First: Why Information Alone Can't Drive Change

The gap between knowing and doing is where change initiatives fall apart. Story is what closes it.

Most change initiatives fail not because the strategy was wrong but because the communication didn't move anyone. HR leaders deliver their message, check the box, and wonder why nothing shifted. The problem almost never lives in the data. It lives in the absence of story.

Key takeaways:

  • Why more information alone can't produce behavior change, and what story does that information can't
  • How to identify where people are getting stuck before looking for a story, so the narrative actually closes the right gap
  • The three ingredients in any story that actually lands: a specific moment, sensory details, and a clear arc from before to after
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