Paylocity Brand Evolution: Forward TogetherMarch 16, 2020 Blog Post
Our refreshed brand is a renewed commitment to our partnership with clients as a best-in-class HR and payroll solutions provider.
Today, Paylocity officially launches our refreshed brand (high five, Paylocity team!), and our new look and feel goes well beyond just aesthetics. This launch is also our renewed commitment to what’s at the core of everything we do – our clients! After all, your feedback and partnership have helped shape who we are today and where we’ll go tomorrow and beyond – Forward Together.
"Paylocity has been a long-time partner and their dedication to innovation really shines through. Whatever we need, Paylocity is there to help every step of the way."
— Marne Davies, Vice President of Human Resources, Kapnick Insurance
Paylocity client since 2011
Who We’ve Been All Along
You’ve played an important part in everything we’ve done since we started on this journey together – and this bold, brighter, fresh take on our brand was no different.
Over the past several months, we’ve been talking to tons of clients, almost-clients, partners, and employees, and it made us proud that what they see in us lines up exactly with what we see in ourselves: we care more for our clients.
“What makes Paylocity different is that I do believe that they care.”
— Chris Shepard, Controller and Director of HR, Private Golf Club
Paylocity client since 2018
Our mission has always been to deliver best-in-class technology with exceptional service. But over and over, we heard from everyone what set us apart from the pack. Our culture. Our people.
In today's workplace, where resources are tight and timelines are even tighter, the ability to focus on culture among dozens of other daily tasks seems just out of reach. But we believe in the power of a culture that puts people first — our people and your people. This is the foundation for our partnership with clients, partners, and employees and our commitment to helping you tackle the most pressing issues of today and set you up for success tomorrow.
New Identity, New Look
So what’s changing? You’ll see that our new look is not radically different and our new visual identity is anchored in our new tagline: Forward Together. Sensing a theme here? This is who we have been all along since our founding in 1997, but now our brand better tells our unique story and highlights how we’ve evolved with our clients and the industry while remaining firmly rooted in a culture of caring.
We’re more than an HR and payroll solution provider. We’re a partner who is here to help you connect with your employees through our shared vision for a better today and brighter tomorrow. We offer solutions that bridge the gap between where your organization is now and where you want to be. We’re proud of what we’ve done and where we’re going with you, and our new tagline reflects just that – Forward Together.
Our old logo represented the main pieces to our value in the hybrid apple and orange: a combination of innovative, industry-leading technology with stand-out, white glove service. Our new logo (which we’re calling the “Core”) harkens back to the apple-orange but gives us a chance to include the key third ingredient of our secret sauce — our culture. And, the new logo visually represents what makes us, well, us! Our ability to be your true partner emerges through continuous collaboration with you to deliver the technology, service, and culture you deserve.
To bring our new brand to life, you’ll notice our website has undergone a bit of a facelift to articulate our story and better connect visitors with valuable resources and information, as well as being more mobile-friendly. You can still access your Paylocity system using the login button in the upper right-hand corner of any page.
Taking on the Future, Together
At Paylocity, we’re proud of where we’ve been and even more thrilled about where we’re going. The evolution of our brand identity showcases the future of our company, culture and clients, while paying homage to our past.
Thank you for being part of our journey. Let’s go Forward Together.
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