The tech world changes at a seemingly breakneck speed. So how do you decide which trends to focus on? Here are three that are more important than ever in 2015. Paying attention will give your business the edge it needs to survive and thrive this year and in the future, Dean Takahashi writes for “Visionary companies are recognizing that as every business becomes a digital business, together they can effect change on a much bigger stage,” Takahashi writes, citing Accenture’s Technology Vision 2015.


Cloud Computing

It’s the new normal, writes Mark Barrenechea for Working in the cloud and digitizing information-intensive processes can help you cut costs and improve turnaround times, he writes.


It will also allow you to integrate mobile computing and develop centrally coordinated apps useful on any device, Peter High writes for Forbes. “Cloud computing is the foundation of elastically scalable, self-service computing for both internally and externally facing applications,” High writes. “Apps that use intelligence and storage of client device effectively will benefit from lowering bandwidth costs, coordination and management will be based on the cloud.”


This will also position your business to take advantage of future trends, including the use of multiple screens and wearable devices.


Big Data, the Internet of Things and Related Analytics

You’ve heard plenty about both big data and the Internet of Things, but they intersect in a way that will benefit your business within the idea of data analytics. “While the (Internet of Things) trend has focused on the data generation and production, or sensors, side of the equation, the Analytics of Things is a particular form of big data analytics that often involves anomaly detection,” Gil Press writes for This year, it’s more important than ever to have a strategy for analyzing data, Press writes.


“Analytics will continue to advance due to the Internet of Things and the embedded devices that trend will continue to foster,” he writes. “Vast pools of structured and unstructured data inside and outside organizations will continue to be generated… Big questions and big answers are more important than big data.”


Data Visualization

“Data keeps multiplying, which means whatever message you hope to communicate online must find increasingly creative ways to break through the noise,” writes Aaron Skonnard for Visualization is just what it sounds like – it involves creating visual representations of data, which can help you understand trends and discover things you hadn’t before seen.


It will also help you use data to your business’ advantage. “Data virtualization will give applications, servers and clients the awareness and capability required to easily migrate data between IT resources to deliver unprecedented performance and efficiency as our data needs evolve,” Lance Smith writes for TechCrunch.