Understanding the employee experience is as central to the success of your business as mapping out the customer journey. Every company needs a roadmap or a big-picture view of the employee journey, but getting a handle on this can be daunting.
Don’t worry; we’re going to examine how employee journey mapping can help you avoid sailing blindly into the icebergs of attrition. We’ll also show you how to start charting your own course.
Employee journey mapping is a process designed to identify every touchpoint and milestone an employee goes through at a company, from recruitment and onboarding to their eventual exit.
It’s a strategy managers and HR teams use throughout an employee’s tenure to assess and improve the overall employee experience. The long-term aim is to maximize employee performance and retention.
While each organization has a unique set of employee journeys, most roles can be broken down into common phases based on the employee lifecycle.
These stages provide an important framework for your employee journey map. Let’s explore each step of an employee’s lifecycle and the key considerations to build into your employee journey map.
Your new hires will have a powerful impression of your company before they ever walk through the door. Everything from your job posting to how engaging your interview process was to your company’s values and culture will shape their view of you.
Preboarding is the period between accepting an offer and the starting date. The proper preboarding protocol can set your new hires up for success before their first day.
HR departments are becoming increasingly aware of the importance of employee onboarding. Your onboarding processes start on a new hire’s first day of work. They bring new people into the fold and set them on the path to success.
An ambitious employee will want some idea of their career trajectory, which makes learning and development vital parts of the employee journey.
No one likes to see team members go, especially in HR. However, we know some employee attrition is inevitable. The silver lining of the offboarding stage is it gives you a chance to find out why.
With these journey map waypoints in mind, it’s time to start plotting a course of action.
First, organizations need to realize that different roles can require slightly different maps.
For example, someone in the IT department isn’t going to follow the same path as someone in sales. They’ll deal with different people that’ll require different equipment and training.
Identify your employee personas and tailor their journeys accordingly.
After you’ve segmented your employee types, gather data about your employee experience and use this to flesh out the specifics of your employee journeys.
Dive into the numbers. For example:
Don’t forget qualitative data. Solicit feedback through tactics such as:
This part of the journey mapping process isn’t a one-and-done effort. Collect feedback and data on an ongoing basis to continually optimize your employee journey map.
Draw visual workflows of the employee journey map. It won’t necessarily be linear, but you should be able to create a visual timeline of the events from hiring to exit.
Break down each stage of your employee lifecycle and consider noting the following information for each phase:
Compare the data you collected with your employee journey map imagery. Look for differences in what’s most important to your employees and what’s emphasized in your employee progression map.
Align the employee journey map for each persona according to the data. Make sure you have feedback mechanisms in place to measure the impact of the changes. Use HR tools to monitor key metrics that may inform how your employee journey evolves.
Keeping employees happy and engaged isn’t something that just happens by accident — no matter how hard you wish! As we’ve learned, the employee journey map is a great way to plan and monitor the crucial parts of the employee lifecycle.
But mapping out the journey is only part of maintaining an engaged and happy workplace. You also need the right tools to drive engagement and level up the employee experience.
With Paylocity’s HR and Payroll software, you can improve every aspect of the employee journey. Our employee experience platform empowers your team with self-service and drives effective communication and collaboration.
Why not partner with us and see how we can help you today? Request a demo today!
Your employees want communication, collaboration, and connection - to peers, career development, and growth. Empower them with modern, user-friendly tools that stand out from traditional HR functionality. Come together with social tools that encourage seamless collaboration. Move beyond email with video, text, and chat. Enable two-way feedback with surveys. See how Modern Workforce tools get it done today!