Mastering Organizational Branding on LinkedIn with Roy Abdo

June 25, 2024

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Description In this episode of the HR Mixtape podcast hosted by Shari Simpson, CEO Roy Abdo from Digital Revamp shares insights on showcasing organizational culture on LinkedIn. They discuss the importance of aligning website content with social media messaging, understanding target audience preferences, and the impact of positive reviews on brand perception.

Key Takeaways:

  1. Documenting Culture: Roy emphasizes the importance of articulating company culture on the website before broadcasting it on social media platforms like LinkedIn.
  2. Engaging Content: The conversation highlights the need for organizations to create engaging content that resonates with potential employees and aligns with their values and interests.
  3. Handling Negative Reviews: Roy suggests focusing on generating positive reviews to build trust and authenticity, and addressing negative feedback transparently to maintain a positive brand image.



Shari Simpson

Senior Manager Thought Leadership

Roy Abdo

Digital Revamp

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