The ROI of Empathy in Leadership and Culture with Maria Ross

In this episode, host Shari Simpson and Maria Ross, a marketing and branding expert, discuss the importance of empathy in the business world. Maria shares insights from her book, The Empathy Edge, emphasizing the value of compassion in achieving success. The discussion covers the impact of empathy on leadership, culture, and branding, highlighting the positive effects on engagement, performance, and innovation.

Maria has appeared in many prominent media outlets, including MSNBC, NPR, Forbes.com, ABC News, Entrepreneur, and Thrive Global. She has spoken at companies and conferences ranging from TEDx to the 3% Conference. Her writing has appeared in Entrepreneur.com, Newsweek, and Huffington Post. Maria lives in Pacifica, California with her husband and young son and speaks worldwide.