Senior Social Media Marketing Specialist (B2B)

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Paylocity is an equal opportunity employer.

Paylocity is an award-winning provider of cloud-based HR and payroll software solutions, offering the most complete platform for the modern workforce. The company has become one of the fastest-growing HCM software providers worldwide by offering an intuitive, easy-to-use product suite that helps businesses automate and streamline HR and payroll processes, attract and retain talent, and build a strong workplace culture.

While traditional HR and payroll providers automate basic HR processes such as payroll and benefits administration, Paylocity goes further by developing tools that HR and businesses need to compete for talent and deliver against the expectations of the modern workforce.

We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it’s career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.

As part of the Sales & Marketing team, you’ll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need.

With a position in Sales & Marketing, you’ll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities.

Reports to: Senior Manager Marketing

Job Description:

We are seeking a dynamic and strategic senior social media specialist to focus on our company's organic social media initiatives including strategy, content, engagement, and optimization across all platforms. In addition to promoting social media, this individual will also support public relations and analyst relations efforts to enhance overall brand awareness and reputation. As part of these responsibilities, this individual will play a crucial role in crisis communications, mitigating potential damage and protecting the company's reputation, primarily across social channels. The ideal candidate will be a creative storyteller with a deep understanding of social media best practices and analytics, public relations strategies, and brand communication.

(Note: Official title will be Senior Marketing Specialist)

Primary Responsibilities:

The below represents the primary duties of the position, and others may be assigned as needed. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Work closely with leadership to develop an organic social media strategy that aligns with Paylocity’s key business and marketing objectives
  • Generate engaging platform-specific copy and content ideas to increase followers and engagement.
  • Monitor social media channels and mobile app stores, initiate conversations with and respond to complaints referencing our brand from end-users, customers, and competitors.
  • Support crisis communication management by implementing the crisis comms playbook to resolve potential crises on social media or mitigate their impact.
  • Stay current on industry trends, competitor activities, and emerging best practices in social media, PR, and AR.
  • Occasional travel for content capture might be required.

Education and Experience:

  • Bachelor’s degree in marketing, Communications, Social Media, or related field
  • 3-5 years B2B marketing experience in social media management, and marketing communications required
  • Superior communication skills; the ability to write original content; proven proficiency in copywriting and editing
  • Organized, detail-oriented and highly motivated, with project management experience in a fast-paced, deadline-driven environment
  • Highly reliable and accountable to achieve deadlines, working with multiple team members across different departments, while managing multiple projects
  • Must be a self-starter and problem solver, not afraid to ask questions
  • Adaptable to shifting priorities and tight deadlines.
  • Proficiency in Sprout Social or other social media management platforms (Khoros, HootSuite, Sprinklr, etc.)

Paylocity is an equal-opportunity employer. Paylocity is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At Paylocity, we believe diversity makes us better.

We embrace and encourage our employees’ differences in age, culture, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion or spiritual belief, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. We actively cultivate these differences through our employee resource groups (ERGs), employee experiences, perspectives, talents, and approaches to drive innovation in the software and services we provide our customers.

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact accessibility@paylocity.com. This email address is exclusively designated for such requests, aligning with federal and state disability laws. Please do not send resumes to this email address, as they will be removed.

This role can be performed from any office in the US. The pay range for this position is $62,000 - $88,000/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position is eligible for an annual restricted stock unit grant based on individual performance in addition to a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.


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At Paylocity, “We” is what makes us different. We are committed to fostering a culture that honors diverse opinions, perspectives, and backgrounds, knowing that each makes us stronger and collectively unbeatable together. We actively cultivate these differences as we engage each other in driving innovation in the software and services we provide our customers. Paylocity is an equal opportunity employer. If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7427.