The Power of Personal Branding in HR with Roy Abdo

In this episode, Roy Abdo talks about the importance of personal branding for HR professionals. Digital and social media have created a need for individuals to build their own brand, as people now join people rather than just companies. Our host, Shari Simpson, emphasizes that HR professionals must have a robust online presence to attract top talent to their organizations. Together, Shari and Roy also explore practical steps for building a personal brand, including knowing oneself and one's aspirations. Tune in to gain insights on how to develop your personal brand in the HR field effectively.

Roy is a digital marketing consultant and CEO of Digital Revamp. Digital Revamp is a leading digital marketing and advertising agency that creates digital communication strategy and launches creative websites and social media content campaigns to grow brands' or executives' presence and connect them with their audience. Roy advises C-level executives on digital storytelling, online strategy integration, executive personal brand and paid media.

Prior to Digital Revamp, Roy worked for Gallup consulting. In his work with Gallup, Roy directed various social and digital communications, as well as provided guidance in advertising and brand messaging. Roy led project communication for Gallup clients such as the International Labor Organization and the World Bank Financial Inclusion index.